Hotjar

Hotjar shows how real visitors use a live website through heatmaps, session recordings and on-page feedback. It reveals what people click, how far they scroll and where they hesitate, which helps explain why pages convert well or poorly.

How we use Hotjar

• Analysing heatmaps to see which content and buttons attract attention.
• Watching anonymised session recordings to find usability problems.
• Collecting quick feedback with short on-site surveys.
• Prioritising design and content changes that are likely to increase enquiries or sales.

When Hotjar is the right choice

Hotjar is useful once a site has steady traffic and you want to improve conversion. We configure it to respect privacy, masking personal data in recordings, and recommend running it in focused periods rather than permanently, to keep pages fast.

Related: SEO & digital marketing, UI/UX design, Google Analytics 4. Talk to our team about your project.

Frequently asked questions

Is Hotjar privacy-friendly?

It can be configured to mask form inputs and personal data. We set it up that way and mention it in your privacy and cookie information.

Will Hotjar slow my website?

It adds a script, so we use it for focused research periods and remove or pause it when not needed.

What is a heatmap?

A heatmap shows where visitors click, move and scroll on a page, using colour to highlight the most and least used areas.