Google Analytics 4

Google Analytics 4 (GA4) measures how people find and use your website or app. It is built around events, such as page views, clicks, form submissions and purchases, which makes it possible to see which channels, pages and campaigns lead to real enquiries and sales.

How we use Google Analytics 4

• Setting up GA4 through Google Tag Manager with clean, consistent event names.
• Tracking key events such as enquiries, calls, WhatsApp clicks and purchases as conversions.
• Building reports that show which channels and pages bring leads.
• Linking GA4 with Google Ads and Search Console for a complete picture.

When Google Analytics 4 is the right choice

Every website that is used to generate business should measure conversions, not just visits. We configure GA4 with consent and privacy in mind and focus reports on the numbers that matter for decisions.

Related: SEO & digital marketing, Google Tag Manager, Google Ads. Talk to our team about your project.

Frequently asked questions

What are key events in GA4?

They are the actions that matter to your business, such as enquiries, calls and purchases. Marking them as key events lets you see which channels and pages bring results.

Do I need a cookie consent banner?

It depends on your visitors’ locations and the tags you use. Visitors from regions such as the EU and UK generally require consent for analytics and advertising cookies.