Advanced Custom Fields

Advanced Custom Fields (ACF) is a WordPress plugin for adding structured, editable fields to pages, posts and custom content types. Instead of one large text box, editors fill in clearly labelled fields for headings, images, prices, FAQs and repeating sections, which keeps the design consistent.

How we use Advanced Custom Fields

• Designing field groups so every service, product or case study page has the same reliable structure.
• Building flexible page sections that editors can add, reorder and remove without code.
• Creating options pages for site-wide settings such as contact details and social links.
• Exposing fields to the REST API for headless front ends and integrations.

When Advanced Custom Fields is the right choice

ACF is our standard tool for custom WordPress themes where non-technical teams update content. It works with ACF Pro or the free Secure Custom Fields plugin, and it keeps sites far lighter than page builders while still giving editors plenty of control.

Related: WordPress development, WordPress, Gutenberg. Talk to our team about your project.

Frequently asked questions

Do I need ACF Pro?

Repeaters, flexible content and options pages need ACF Pro or the free Secure Custom Fields plugin, which includes them. We tell you clearly which one a project uses and never bundle unlicensed copies.

What happens to my content if the plugin is deactivated?

The data stays in your database, but the fields stop displaying until the plugin is active again. That is why we treat it as a required plugin and document it in the handover.